LadderLight

Never Lose Sight

LadderLight is a product that has one job: save the lives of firefighters. However, the people in charge of buying things that keep firefighters safe don’t really want to read a product manual, they very real, hands-on information. This project was very unique in that the product I was showing off and the client was trying to sell, was still very much in the prototype phase, so they really needed a hard-hitting hook to open this video and keep the buyers interested. Being limited to CAD files that were changing constantly kept me on my toes as I was trying to keep everything as one continuous motion, never taking the product off the screen. Element 3D thankfully makes it pretty easy to swap out one object for another and smoothed out the process a bit.